Campaign Management Program

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Network Delaware’s Campaign Management Program gives you the skills to push policies and win elections. This intensive program immerses participants in the fundamentals of strategy, communications, resource generation, team success, 21st century tools, and tactics.

Selected participants will develop their skills through group workshops, campaign simulations, and working with guest speakers. Through out-of-class assignments (e.g. readings, videos, and exercises) participants will hone their ability to run a successful campaign.

Participants will also work in groups to generate example campaign plans to actually practice implementing them. The programs ends with final presentation of campaign plan results before a panel of campaign professionals.

This program is for:

  • Electoral campaigns: Those who want to elect grassroots candidate for local and state offices
  • Issue campaigns: Those who wish to pass new legislation and/or policies

Examples

  • Running a campaign for a school board candidate
  • Organizing a campaign to push for criminal justice reform
  • Directing a campaign for educational equity
  • Coordinating a campaign for someone running for state representative or state senate

What you’ll learn

This program covers 21st century political organizing methods, with a special emphasis on the process to create a grassroots political culture. Through this course, participants will be able to:

  • Discover how to motivate their voter universe and/or constituency
  • Classify the main methods to create a “Win Number”
  • Articulate the primary evidence-based tools to increase voter turnout
  • Coordinate volunteer-led leadership teams
  • Identify a compelling message and press strategy
  • Support management of an effective candidate
  • Prepare a well-rounded fundraising program
  • Adapt technology trends into their campaign
  • Review digital tools and strategies
  • Develop strong ties to political constituencies
  • Build the skills of team members to enhance capacity after elections

Program details

  • 3 session program
  • Meets once a month from 10am to 4pm
  • Sessions are March 2nd, April 6th, and May 4th
  • $250
  • Scholarships available

Testimonials

Kirsten Walther (co-coordinator of the Restorative Schools Campaign)  “Network Delaware's issue campaign training has helped me to bring structure to my ideas about policy-based change at the state level, to strategically plan for a campaign's long-term goals, and has challenged me to better support and encourage my fellow volunteers. “

Pamela Foster (political campaign manager) Lifelong learning is exciting at any age and that’s why I trained with Network Delaware and fell in love with campaigning and you will too.

Take Action

Apply to the Campaign Management Program by February 15th, 2019.

Email us at info@thenetworkde.org for more info.

FAQ

  • What if I have to miss a session?
    Attendance at all sessions is strongly encouraged, however if you need to miss a session please let the program managers know in your interview.
  • When is your next program?
    Depending on interest, we will do another one in the Summer/Fall
  • What scholarships are available?
    Full and partial-scholarships are available. Please note in your application
  • Who can apply?
    Anyone is encouraged to apply!
  • What is the application process?
    It’s a two-part process. First a written form, and then an in-person interview.